Privacy Policy

Sin Yuen – JB/KL Property, trading as Straits Advisory ("we", "us", or "our"), is committed to protecting your personal data in accordance with Malaysia's Personal Data Protection Act 2010 (PDPA). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you interact with our website straitsadvisory.group, our advertising on Meta platforms (Facebook and Instagram), and our WhatsApp Business communications.

By providing your personal data to us — whether through our website, lead forms, or messaging channels — you consent to the collection and use of your information as described in this policy.

1. Data We Collect

1.1 Information You Provide Directly

When you submit an enquiry through our Meta Ads lead forms or contact us directly, we may collect:

• Full name
• Email address
• Phone number
• Budget range for property investment
• Purchase timeline or intended move-in date
• Any additional details you choose to provide about your property requirements

1.2 Information Collected via WhatsApp Business

When you contact us through WhatsApp Business (+60 10-203 8001), we collect the information you share during our conversations, including your phone number, name (as displayed on your WhatsApp profile), and any property preferences or enquiry details you communicate.

1.3 Information Collected Automatically

We use the Meta Pixel (formerly Facebook Pixel) on our website to automatically collect certain technical and behavioural data, including:

• Pages viewed and interactions on our website
• Browser type and device information
• IP address and approximate location
• Referral source (e.g., which ad or link brought you to our site)
• Time spent on pages and click behaviour

This data is collected through cookies and similar tracking technologies. It does not, on its own, identify you by name but may be linked to your Meta (Facebook/Instagram) profile.

2. How We Use Your Data

We use the personal data we collect for the following purposes:

• Property enquiry follow-up — to contact you regarding properties you have expressed interest in and to discuss your investment requirements.
• Sending brochures, pricing, and property information — to provide you with relevant listings, floor plans, pricing sheets, and development brochures.
• Marketing communications — to send you updates about new property launches, market insights, exclusive deals, and event invitations that may be of interest to you.
• Advertising optimisation — to measure the effectiveness of our advertising campaigns on Meta platforms (Facebook and Instagram) and to improve the relevance of ads shown to you and similar audiences.
• Website analytics and improvement — to understand how visitors use our website so we can improve its content, layout, and user experience.
• Compliance with legal obligations — to meet our obligations under applicable laws and regulations, including Malaysia's PDPA.

3. Data Sharing with Third Parties

3.1 Meta Platforms (Facebook & Instagram)

We share data with Meta Platforms, Inc. for the following purposes:

• Lead form data — when you submit an enquiry through a Facebook or Instagram lead form, your responses are processed through Meta's platform and shared with us.
• Meta Pixel data — website browsing data collected by the Meta Pixel is shared with Meta to enable ad targeting, retargeting (showing you relevant property ads based on your website activity), and lookalike audience creation.
• Custom Audiences — we may upload hashed contact information (such as email addresses or phone numbers) to Meta to create Custom Audiences for targeted advertising. Meta matches this data against its user base using a hashing process and does not use it for any other purpose.

Meta's use of your data is governed by Meta's Privacy Policy.

3.2 WhatsApp (Meta)

WhatsApp Business is provided by Meta. Messages exchanged through WhatsApp are end-to-end encrypted. However, metadata (such as phone numbers and message timestamps) is processed by Meta in accordance with WhatsApp's Privacy Policy.

3.3 Other Third Parties

We do not sell your personal data to any third party. We may share your data with trusted service providers (such as CRM platforms or email marketing tools) who assist us in operating our business, provided they are contractually obligated to protect your data. We may also disclose your data where required by law or to protect our legal rights.

4. Cookies and Tracking Technologies

Our website uses the following tracking technologies:

• Meta Pixel — tracks website visits and actions (e.g., page views, button clicks) to measure ad performance and enable retargeting.
• Essential cookies — required for the website to function properly (e.g., session management, security).

You can control cookies through your browser settings. Disabling cookies may affect your experience on our website. To opt out of Meta's ad tracking specifically, you can adjust your Facebook Ad Preferences.

5. Data Retention

We retain your personal data for the following periods:

• Lead form and enquiry data — retained for up to 24 months from the date of collection, or longer if you enter into a business relationship with us.
• WhatsApp conversation data — retained for up to 24 months from the date of last communication.
• Meta Pixel / website analytics data — retained by Meta in accordance with their data retention policies. On our end, aggregated analytics data may be kept indefinitely for business analysis purposes.
• Transaction-related data — if you proceed with a property purchase, your data may be retained for up to 7 years in compliance with applicable legal and regulatory requirements.

After the applicable retention period, your personal data will be securely deleted or anonymised.

6. Your Rights Under the PDPA

Under Malaysia's Personal Data Protection Act 2010, you have the right to:

• Access — request a copy of the personal data we hold about you.
• Correction — request that we correct any inaccurate or incomplete personal data.
• Withdrawal of consent — withdraw your consent for us to process your personal data. Please note that this may affect our ability to provide you with our services.
• Opt-out of marketing — unsubscribe from marketing communications at any time by contacting us or clicking the unsubscribe link in any marketing message.
• Deletion — request that we delete your personal data, subject to any legal obligations that may require us to retain certain records.

To exercise any of these rights, please contact us using the details in Section 8 below. We will respond to your request within 21 days as required by the PDPA.

7. Data Security

We implement appropriate technical and organisational measures to protect your personal data against unauthorised access, loss, misuse, or alteration. These measures include encrypted communications (HTTPS, end-to-end encrypted WhatsApp messages), access controls, and secure data storage practices.

However, no method of transmission over the internet or electronic storage is 100% secure. While we strive to protect your data, we cannot guarantee its absolute security.

8. Contact Us

If you have any questions about this Privacy Policy, wish to exercise your data rights, or have a complaint regarding how your personal data has been handled, please contact us:

9. Changes to This Policy

We may update this Privacy Policy from time to time to reflect changes in our practices or applicable laws. Any updates will be posted on this page with a revised "Last updated" date. We encourage you to review this policy periodically.